Presentation videos are a powerful and versatile way to get a message across. They provide a memorable and modern way to convey a message, increasing visibility and making it easier to access. They are also more impactful than static materials, as studies show that 50% of people retain information delivered through video, versus 10% for people who read the information. Presentation videos can be used to cover a variety of topics, such as corporate, product, event, project, or service, and the angle of the video should be tailored to the audience it is being shared with. For example, a corporate video should be used to showcase the company's values, and its work environment, in order to attract potential candidates. By using a presentation video, companies gain an edge, as they can stay relevant and memorable in this digital age.