The objective of producing promotional videos is to engage consumers in a personal conversation while highlighting a product or brand without being too overtly commercial. Their purpose is to promote and educate consumers about a specific marketing action or initiative such as a sale or an event. Promotional videos are structured similarly to a teaser, with the goal of capturing the audience's attention and sparking their interest to learn more. They are essential marketing and sales tools to entice the audience to learn more about the products or events being promoted. Promotional videos create desire between the consumer and the promoted products or events, just enough to entice them to learn more.